Tonight’s Award Show is Irrelevant, Overrated and Not “fun.”

I won’t mention its name, but tonight’s award show is hard to ignore.  The event will dominate social media for the next 24 hours and if Twitter matches its numbers from last year, there will be up to 160,000 related tweets per minute during the telecast.  Award winners and losers, live performers, Rihanna’s wardrobe and Taylor Swift’s “surprised face” will all be trending at some point.  Even Chris Brown, who is not performing live and should not win, will somehow be trending before the end of the night.  As for me, you won’t find me live-tweeting.  I think I’ll go out and support some live music.  But I’d love to wake up tomorrow and see the twittersphere disrupted again by another #whoisarcadefire or #whoisboniver.

They’re irrelevant

After Pearl Jam won in 1996, Eddie Vedder told the Shrine Auditorium in Los Angeles, “I don’t know what this means. I don’t think it means anything.”  According to Steve Stoute, it doesn’t mean anything to most people.  Stoute published an open letter to the governing body of the awards in 2011, claiming they had “clearly lost touch with contemporary popular culture.”

They’re overrated

With advertisers spending $800,000 per 30 seconds in 2012, this “super bowl of music” is all hype and the live performances are rarely entertaining.  In 2002, Maynard James Keenan did not attend the ceremony when his band, Tool, won an award.  On, he said “they feed the masses. They don’t honor the arts or the artist for what he created. It’s the music business celebrating itself.”

They’re not “fun.”

No, I’m not quoting Kelly Clarkson, who told ABC News this week the award show was “painful” and “not fun.”  I’m saying the target of my pun just doesn’t “set [my] world on fire.”

Oh, and they’re confusing!  What’s the difference in “Record of the Year” and “Song of the Year.”  Why was 2009’s “The Cave” by Mumford & Sons nominated in 2012?  And why didn’t it win?  Despite my contempt for the awards (all 78 of them), there are plenty of nominees that deserve recognition.  Here are a few that matter:

Nominated in 5 categories, Miguel should win at least 1 for “Adorn”

Nominated in 3 categories, Jack White should win Best Rock Song for “Freedom at 21”

Also nominated in 3 categories, Alabama Shakes should win Best New Artist


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